Job Description

Job Description

Job Description

Position Summary

The Marketing Intern supports the Marketing department in the planning and execution of marketing initiatives that promote Community Resource Credit Union's products, services, and brand within the communities it serves. The internship is designed to provide applied, hands-on experience that reinforces academic coursework in marketing — including market segmentation, environmental and consumer analysis, and marketing plan development — within a regulated financial services environment.

Essential Duties and Responsibilities

Duties are mapped to the course's Student Learning Outcomes so the department can evaluate the intern against defined, credit-bearing objectives.

Learning Outcome 1 — Marketing Mix & Market Segmentation

• Assists in identifying and profiling target market segments for CRCU products and services (e.g., checking/savings, loans, youth or student accounts).
• Supports execution of marketing mix activities (product, price, place, promotion) for assigned campaigns, under staff supervision.
• Helps prepare segment-specific marketing materials and messaging in coordination with department staff.

Learning Outcome 2 — Environmental & Decision-Making Factors

• Assists with research on environmental factors (economic, competitive, regulatory, and community/demographic trends) affecting member and organizational decisions.
• Supports basic competitive scans of other financial institutions' marketing approaches, under staff direction.
• Compiles findings into summaries for review by Marketing staff.

Learning Outcome 3 — Marketing Plan Development

• Contributes to drafting components of a marketing plan (objectives, target audience, tactics, timeline) for an assigned initiative.
• Assists in tracking campaign timelines and organizing marketing plan documentation.
• Presents a summary of a marketing plan component to Marketing leadership at the close of the internship.

General Support Duties

• Performs other marketing support duties as assigned, consistent with the intern's academic level and this description.
• Complies with CRCU policies, procedures, and applicable financial services regulations, including member information privacy requirements.

Regulatory Requirements for Marketing Content

• All marketing materials the intern drafts or supports must be reviewed and approved by Compliance and/or Marketing leadership before external use or publication.
• Assists only under supervision on materials subject to NCUA Part 740, which requires the official insurance statement (“Federally Insured by NCUA”) on covered advertising and promotional materials.
• Assists only under supervision on materials referencing rates or account/loan terms, which are subject to Regulation DD (Truth in Savings) and Regulation Z (Truth in Lending) advertising disclosure requirements.
• Does not independently set or execute audience targeting criteria for loan or deposit product campaigns; any geographic or demographic targeting must be reviewed by Compliance for Fair Lending/ECOA considerations before use.

Minimum Qualifications

• Currently enrolled in MRKG 1311: Marketing or an equivalent marketing course, or actively pursuing a degree/certificate in Marketing, Business, or a related field.
• Basic proficiency with standard office/productivity software; familiarity with social media or design tools is a plus.
• Strong written and verbal communication skills.
• Ability to maintain confidentiality of member and organizational information.
• Minimum age and work-authorization requirements per CRCU policy and applicable law.

Working Conditions

• Standard office environment; occasional attendance at CRCU branch or community events may be required.
• Schedule to be coordinated with the intern's academic obligations and the sponsoring institution's internship program requirements.

Equal Employment Opportunity

Community Resource Credit Union is an Equal Opportunity Employer. CRCU does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local law in any aspect of recruitment, hiring, or internship placement.

Reasonable Accommodation

CRCU provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state law. Interns needing an accommodation to perform essential duties should contact Human Resources.

This description is intended to convey information essential to understanding the scope of the position. It is not exhaustive and may be modified at CRCU's discretion.

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